Leadership in a business transformation journey

We were told that “people avoid and scare changes” and, more than a habit or behavior, I believe it’s a leadership issue.

Changes are evolution and transformation, since “nothing is created nothing is destroyed everything is transformed” (cit. Heraclitus)

In my career experiences with transformation, I experimented and learned a lot:

Coping with different people & complex contexts, leading multicultural and multifunctional teams  and pioneering strategical business transformations: really challenging moments full of lessons and insights.

I am convinced that leadership plays a critical role in driving successful business transformation; there are some key aspects that are essential and crucial for guiding teams and organizations through change:

  • Strategic Vision & Action with appropriate rhythm

Effective leaders involve departments & people and communicate a clear vision for the transformation, they craft a long-term strategic plan, with clear goals aligned with the organization’s core purpose.

They think to resource allocation as investments and they integrate digitalization as a strategic tool across the organization.

  • Leading by example the Cultural Change

Transformational leaders recognize the need to reshape organizational culture and they act as “director of the orchestra”, creating a culture of open communication, commitment & responsibility, innovation, risk-taking, and experimentation:

  • Promoting agile – test & learn – measurable processes and a mindset open to change
  • Encouraging learning from collaboration & best practices share
  • Enabling and Empowering individuals & teams

Leaders enable and empower their teams through coaching & mentoring and motivating employees to participation and autonomy, encouraging creativity and diverse perspectives and engaging employees in the change process.

  • Leading Networks

In today’s interconnected world & business environment, leaders must foster customer orientation and build collaborative partnerships – internally and externally – identifying evolving customer needs, market trends, and competitors strategy as well.

In my credo, people are the key in any transformation journey and I am convinced that effective leaders love people.

Real leaders are commitment to personal growth, are open-minded and looking for new ideas & perspectives and are able to manage the so called “contrarian people”, since they practice situational leadership and their style is unique.

Real leaders are adaptable, flexible and passioned for innovation; real leaders are good listener and have the humility and willingness to admit they don’t have all the answers.

It’s a mix of focusing on strategic vision, cultural change, empowerment, and collaboration: this is how executives can successfully guide their organizations through complex business transformations in today’s rapidly evolving landscape.

Transformation is a journey and we need real leaders, passioned with challenges and passioned with people, continuous learners, pragmatic with vision, committed to inspire & promote new leaders.

The old fashioned “top down”  way doesn’t work and doesn’t last.

Inspire & promote new leaders is the best way to create a culture of evolution & change and to make a positive environment, open to transformation and continuous improvement, to unlock a culture of excellence.

About the author

Giovanna is an accomplished business leader with over 20 years of global expertise in international multichannel retail, technology, and digital innovation, with a deep specialization in Fashion & Luxury and FMCG. Her career is defined by leading transformational change, driving performance, and optimizing operations within renowned multinational companies, all while steering diverse, cross-functional teams toward excellence. Her passion for both business and people fuels her belief that customer experience and brand DNA are the essence of success. Her secret to thriving in the corporate world? A relentless focus on the most valuable asset: people. Giovanna’s academic foundation in Political Sciences and Government from the University of Padova, in the historic Venice region, enriched her with a profound understanding of law, economics, philosophy, and languages. This broad education sharpened her intellect and critical thinking, shaping her into a leader with an open mind and an international outlook. Multilingual and multicultural, Giovanna speaks English, French, and Italian fluently for her professional life, Spanish with friends, and Venetian at home. Her life journey, having lived in Italy, France, and Malta, has fostered an adaptable communication style and a situational leadership approach honed through real-world experience, a commitment to continuous improvement, and a “test & learn” mindset. Her rise from a sales assistant during her university days to global leadership roles is a testament to her curiosity and unwavering drive for growth. Step by step, she has built a career founded on transformative results, creating high-performing teams and harnessing the power of multinational resources. Beyond the boardroom, Giovanna finds balance through trekking, jogging, and yoga, which she enjoys with her family and friends. Her solo pursuits of reading, chanting, and meditation nourish her spirit. A lover of red roses, dark chocolate, and fine wine—especially from Italy and France—she delights in travel, culinary arts, and exploring local cultures and traditions.