My adventure as chairwoman

chairwoman

What an incredible journey!

Being Chairwoman at the CX Retail Exchange on November 5-6 in Lisbon was a truly unforgettable experience! Just like training for a marathon, I crafted a “to-do list” of essentials to guide me through this exciting role:

  1. Role & Responsibilities:
    • Keep discussions lively, sessions on track, and audiences engaged.
    • Introduce brilliant speakers and facilitate Q&A with a seamless flow.
  2. Preparation:
    • Connect with speakers beforehand, outline session formats, and prepare for any low audience engagement with thought-provoking questions.
    • Always stay true to the event’s mission and ensure each session fits into the larger program.
  3. On the Day:
    • Manage time with precision and keep energy high, encouraging dynamic audience participation.
  4. Success Tips:
    • Bring creativity to every presentation to elevate engagement.
    • Foster an inclusive, welcoming environment that amplifies every voice.
    • Facilitate each session to be an exceptional experience for both speakers and attendees.

As with any marathon, preparation was key!

Knowing the field (retail, brand, marketing, CX, AI), managing potential challenges, and building in moments to recharge all made a difference.

Thankfully, I had an outstanding support team and met with the speakers beforehand to set the stage for success.

And it worked!

Every session drew high engagement, minor issues were seamlessly managed, networking breaks were buzzing with energy, and everything flowed beautifully.

For my first experience as Chairwoman, I’m thrilled—tired but so satisfied.

I left with fresh perspectives and new connections, ready for the next adventure.

About the author

Giovanna is an accomplished business leader with over 20 years of global expertise in international multichannel retail, technology, and digital innovation, with a deep specialization in Fashion & Luxury and FMCG. Her career is defined by leading transformational change, driving performance, and optimizing operations within renowned multinational companies, all while steering diverse, cross-functional teams toward excellence. Her passion for both business and people fuels her belief that customer experience and brand DNA are the essence of success. Her secret to thriving in the corporate world? A relentless focus on the most valuable asset: people. Giovanna’s academic foundation in Political Sciences and Government from the University of Padova, in the historic Venice region, enriched her with a profound understanding of law, economics, philosophy, and languages. This broad education sharpened her intellect and critical thinking, shaping her into a leader with an open mind and an international outlook. Multilingual and multicultural, Giovanna speaks English, French, and Italian fluently for her professional life, Spanish with friends, and Venetian at home. Her life journey, having lived in Italy, France, and Malta, has fostered an adaptable communication style and a situational leadership approach honed through real-world experience, a commitment to continuous improvement, and a “test & learn” mindset. Her rise from a sales assistant during her university days to global leadership roles is a testament to her curiosity and unwavering drive for growth. Step by step, she has built a career founded on transformative results, creating high-performing teams and harnessing the power of multinational resources. Beyond the boardroom, Giovanna finds balance through trekking, jogging, and yoga, which she enjoys with her family and friends. Her solo pursuits of reading, chanting, and meditation nourish her spirit. A lover of red roses, dark chocolate, and fine wine—especially from Italy and France—she delights in travel, culinary arts, and exploring local cultures and traditions.