Rethinking Intergenerational Inclusion in Business

The key for real transformation – rethinking Intergenerational Inclusion in Business

As businesses face an ever-evolving landscape, one thing is becoming crystal clear: the future of companies depends on bridging generational divides and fostering collaboration between seasoned managers and bold young talents.

I firmly believe that true creativity and performance emerge when different generations come together, embracing mutual respect, understanding, and the values they each bring to the table.

This belief drives my support for WILL SOCIETY, a dynamic and visionary startup committed to addressing intergenerational challenges in the workplace.

Why Intergenerational Collaboration Matters

The relationship between generations—particularly Generation Z and seasoned teammates and managers—holds immense potential to transform the way we work, however, it is not without its challenges:

  • Young talents today demand more than traditional structures and rigid management styles.
  • They seek meaning, collaboration, and cultures that allow them to express themselves fully.

WILL SOCIETY, led by its two forward-thinking founders, takes on this challenge by exploring how expectations between Gen Z and managers differ and how businesses can bridge these gaps.

By asking pivotal questions such as:

  • What do young people truly expect from a company?
  • Why does Gen Z sometimes feel at odds with traditional frameworks?

WILL SOCIETY delves into the heart of what it takes to create a work environment where all generations can thrive. These are not just questions about the future of work—they are questions about the future of society itself.

My Vision for the Future

Interviewed by Capital France, my input is:

“Young talents need meaning, a collaborative environment, and a culture where everyone can express themselves. It’s time to rethink the way we work.”

This statement underscores the critical shift that leaders and organizations need to embrace, since Gen Z is not just looking for jobs—it’s seeking opportunities to contribute meaningfully, collaborate dynamically, and work in environments that align with their values.

Building a Purpose-Driven Workplace

We need to rethink how we approach inclusion and collaboration in business and my support to startups like WILL SOCIETY is part of my commitment to fostering innovation and shaping workplaces that reflect the diverse and interconnected world we live in.

But I also know that this mission requires a collective effort: true transformation begins when organizations, leaders, and teams come together to reimagine what work can be.

Find here Capital France LinkedIn post and my interview

https://www.linkedin.com/posts/capital-fr_capital-willsociety-gaeznaezrationz-activity-7287159452871372802-5v6K?utm_source=share&utm_medium=member_desktop

About the author

Giovanna is an accomplished business leader with over 20 years of global expertise in international multichannel retail, technology, and digital innovation, with a deep specialization in Fashion & Luxury and FMCG. Her career is defined by leading transformational change, driving performance, and optimizing operations within renowned multinational companies, all while steering diverse, cross-functional teams toward excellence. Her passion for both business and people fuels her belief that customer experience and brand DNA are the essence of success. Her secret to thriving in the corporate world? A relentless focus on the most valuable asset: people. Giovanna’s academic foundation in Political Sciences and Government from the University of Padova, in the historic Venice region, enriched her with a profound understanding of law, economics, philosophy, and languages. This broad education sharpened her intellect and critical thinking, shaping her into a leader with an open mind and an international outlook. Multilingual and multicultural, Giovanna speaks English, French, and Italian fluently for her professional life, Spanish with friends, and Venetian at home. Her life journey, having lived in Italy, France, and Malta, has fostered an adaptable communication style and a situational leadership approach honed through real-world experience, a commitment to continuous improvement, and a “test & learn” mindset. Her rise from a sales assistant during her university days to global leadership roles is a testament to her curiosity and unwavering drive for growth. Step by step, she has built a career founded on transformative results, creating high-performing teams and harnessing the power of multinational resources. Beyond the boardroom, Giovanna finds balance through trekking, jogging, and yoga, which she enjoys with her family and friends. Her solo pursuits of reading, chanting, and meditation nourish her spirit. A lover of red roses, dark chocolate, and fine wine—especially from Italy and France—she delights in travel, culinary arts, and exploring local cultures and traditions.