Managing contrarian people is an asset

In my career journey I was responsible for multiple business transformation programs and a challenging part of this amazing adventure is managing contrarian individuals and it’s also valuable when handled effectively.

The ability to adapt the management style to the person and the context is the key for a leader and contrarian thinkers can offer unique insights that challenge assumptions and lead to innovative solutions.

Based on my experience, I want to share some tips for leading and leveraging contrarian thinkers in a change initiative:

Embrace Diverse Perspectives

  • Actively seek out and encourage contrarian viewpoints during meetings and decision-making processes and create a culture where it’s safe to voice diverse perspectives and challenge the status quo.
  • Use contrarian input to identify potential risks or blind spots in transformation plans.

Channel Contrarian Energy Productively

  • Rather than suppressing contrarian voices, redirect their energy toward constructive discussions, assigning them to play devil’s advocate and encouraging them to share their solutions/proposals
  • Leverage their tendency to question assumptions by having them review and strengthen plans.

Provide Clear Direction and Purpose

  • Clearly communicate the reasons for change and the desired end state
    • Connect transformation goals to the organization’s core purpose and values.
    • Explain how contrarian input contributes to improving the overall change initiative.

And about the quality of discussions and communication:

Foster Open Dialogue

  • Hold regular forums and meeting where views can be shared and discussed openly
  • Hold regular forums & meetings and facilitate constructive conversations between members.
  • Encourage evidence-based arguments rather than personal opinions.

Set Boundaries and Expectations

  • Establish guidelines to maintain focus & progress, while valuing contrarian input
  • Define clear decision-making processes and stick to them once decisions are done
  • Ensure contrarian behavior doesn’t become disruptive or undermine team cohesion.

And about the skills, it’s crucial to leverage contrarian people skills and provide individual support:

  • Assign them to areas where critical thinking and innovative problem-solving are crucial
  • Use their ability to spot potential risk and mitigation planning and engage them in refining and strengthening transformation strategies.
  • Offer mentoring or coaching to help them communicate ideas more effectively
  • Provide feedback on how their input is being used to improve the transformation.
  • Help them develop a balance between challenging ideas and supporting team goals.

Finally, effectively managing and challenging contrarian perspectives, leaders can enhance the robustness of their transformation initiatives, while fostering a culture of diverse/critical thinking and continuous improvement.

About the author

Giovanna is an accomplished business leader with over 20 years of global expertise in international multichannel retail, technology, and digital innovation, with a deep specialization in Fashion & Luxury and FMCG. Her career is defined by leading transformational change, driving performance, and optimizing operations within renowned multinational companies, all while steering diverse, cross-functional teams toward excellence. Her passion for both business and people fuels her belief that customer experience and brand DNA are the essence of success. Her secret to thriving in the corporate world? A relentless focus on the most valuable asset: people. Giovanna’s academic foundation in Political Sciences and Government from the University of Padova, in the historic Venice region, enriched her with a profound understanding of law, economics, philosophy, and languages. This broad education sharpened her intellect and critical thinking, shaping her into a leader with an open mind and an international outlook. Multilingual and multicultural, Giovanna speaks English, French, and Italian fluently for her professional life, Spanish with friends, and Venetian at home. Her life journey, having lived in Italy, France, and Malta, has fostered an adaptable communication style and a situational leadership approach honed through real-world experience, a commitment to continuous improvement, and a “test & learn” mindset. Her rise from a sales assistant during her university days to global leadership roles is a testament to her curiosity and unwavering drive for growth. Step by step, she has built a career founded on transformative results, creating high-performing teams and harnessing the power of multinational resources. Beyond the boardroom, Giovanna finds balance through trekking, jogging, and yoga, which she enjoys with her family and friends. Her solo pursuits of reading, chanting, and meditation nourish her spirit. A lover of red roses, dark chocolate, and fine wine—especially from Italy and France—she delights in travel, culinary arts, and exploring local cultures and traditions.